IN THE NEWS

THE Business Events sector in Penang is booming and is set to break the RM1.5 billion mark in estimated economic impact (EEI) this year. Penang Convention and Exhibition Bureau (PCEB) chief executive officer Ashwin Gunasekeran said the bureau was targeting an EEI of RM1.6 billion this year (2019).

PENANG earned an estimated RM1.313 billion in economic impact last year from playing host to international and local meetings. The state, which hosted 2,733 conventions, conferences and exhibitions in 2018, recorded a 31% increase in economic impact from the previous year, and a 62% jump from 2016.

GEORGE TOWN, March 20 — Business events industry in Penang has raked in an estimated economic impact (EEI) valued at about RM1.3 billion last year, announced Penang Convention and Exhibition Bureau (PCEB).

GEORGE TOWN, March 20 — Business events industry in Penang has raked in an estimated economic impact (EEI) valued at about RM1.3 billion last year, announced Penang Convention and Exhibition Bureau (PCEB).

Penang has two pearls in its crown. The locals fondly call it ‘Pearl of Asia’. The second pearl is a striking building, the Setia Spice Convention Centre, which is also called “Pearl of the Orient”. But do you know where Penang is? This island province is situated on the northwest coast of Malaysia, and is Malaysia’s fast-rising second- tier congress destination.

A GLOBAL economic slowdown this year will not badly affect Penang’s bustling MICE (meetings, incentives, conventions, and exhibitions) business, the Penang Convention and Exhibition Bureau said.

PENANG is looking to India’s film industry to boost the state’s tourism by selling itself as a filming destination and ideal location for holding international meetings and events. Penang Convention and Exhibition Bureau chief executive officer Ashwin Gunasekeran said Indian tourists only knew Malaysian destinations like Kuala Lumpur in the past for the Petronas Twin Towers,...

THE Penang Convention and Exhibition Bureau (PCEB) and the state Tourism office are stepping up efforts to draw more Indian tourists to Penang. PCEB chief executive officer Ashwin Gunasekeran said there has been an 11% increase in Indian arrivals to Penang since they started penetrating the Indian market last year.

This is just the beginning,” declares Ashwin Gunasekeran, CEO of the Penang Convention and Exhibition Bureau (PCEB). He is speaking at the third edition of the bureau’s very own BE @ Penang event in December 2018, a two-day conference established to engage, educate and empower the local business events industry. Many regional bureaus run similar events, but this one is particularly...

Penang is fast emerging as a first tier contender in the competitive MICE destination market.