IN THE NEWS
/ PENANG CONVENTION & EXHIBITION BUREAU AND MALAYSIA AIRLINES FORGE STRATEGIC PARTNERSHIP
George Town, Penang: Penang Convention & Exhibition Bureau (PCEB) signed a Strategic Partnership Agreement (SPA) with Malaysia Airlines Berhad (MAB) in efforts to promote Penang as a preferred Business Events destination.
/ Penang conference fires up students’ interest in business events
THE art of attracting young Asian millennials to the travel and hospitality trade, said experts, includes cultivating them early on, circulating them across functions, and motivating them with exposure and prestige.
/ Boosting Penang’s potential for business events
THE Penang Convention and Exhibition Bureau (PCEB) returned with the second edition of BE@Penang, which was held at the Setia Spice Convention Centre last week.
/ PCEB muscles up with ambassador programme
In 2018, Penang Convention & Exhibition Bureau (PCEB) will be introducing a conference ambassador programme to generate international business events leads and international specialised conferences.
/ Business events seen as an enabler of environment conservation
Operators of two of Penang’s most prominent natural attractions are banking on the city’s fervent courtship of business events to help conserve the destination’s natural environment.
/ Penang conference a good learning platform, say business events players
INDUSTRY players looking to enter the growing business events industry, or MICE (meetings, incentives, conventions and exhibitions) market, need a good education platform in Malaysia to converge, learn and share knowledge.
/ Time for Penang to pick hi-end visitors over mass tourism
INTERNATIONAL events organisers have said that Penang must begin prioritising targeted and high-end tourism over mass tourism, which could potentially lead to the destruction of its heritage and identity.
/ Sharpening Penang’s competitive edge in business events
INSIGHTS, ideas, inspiration – these are the key outcomes that the Penang Convention and Exhibition Bureau (PCEB) hopes to achieve at the second edition of BE @ Penang, a knowledge-sharing conference focused on elevating Penang’s profile and capabilities in the business events sector.
/ 【“BE@PENANG”商业交流会开幕】林冠英：9个月1731项商务活动 槟经济效益有望破10亿
/ Penang set to break past RM1 billion mark in business events
PENANG is set to breach the RM1 billion mark in business events this year, within two years of setting up the Penang Convention and Exhibition Bureau (PCEB).