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INTERNATIONAL events organisers have said that Penang must begin prioritising targeted and high-end tourism over mass tourism, which could potentially lead to the destruction of its heritage and identity.

INSIGHTS, ideas, inspiration – these are the key outcomes that the Penang Convention and Exhibition Bureau (PCEB) hopes to achieve at the second edition of BE @ Penang, a knowledge-sharing conference focused on elevating Penang’s profile and capabilities in the business events sector.

（槟城7日讯）槟州自今年1月至9月迎来1731项商务活动，估计带来9亿令吉的经济效益。槟首长林冠英强调，州政府有信心能在年杪通过更多商务会展，助力经济效益突破10亿令吉。

PENANG is set to breach the RM1 billion mark in business events this year, within two years of setting up the Penang Convention and Exhibition Bureau (PCEB).

（檳城7日讯）2017年1月至9月，有1731项商业会展与展览在檳举办，为檳带来约9亿令吉的经济效益，今年將有望破10亿令吉。

PENANG is aiming to host more international business events, as MICE (meetings, incentives, conventions and exhibitions) industry players step up their game.

Penang Convention & Exhibition Bureau (PCEB) is organising its second edition of the business events industry engagement conference BE @ Penang. Running under the banner 'Be Empowered', the conference takes place on 7-8 December at the Setia SPICE Convention Centre in Penang, Malaysia.

More than just building the expanding industry, the Penang Convention & Exhibition Bureau works hard at engaging business events players in the state.

Penang may have only emerged on the association meetings radar recently but it is already making a mark for herself, discovers S Puvaneswary

In-depth knowledge-building was the core of an amplified education programme across the 22 forum sessions at IT&CMA and CTW Asia-Pacific 2017. 2nd time uncontested winner Penang Convention & Exhibition Bureau bags the Stickiest Social Sharing during the 16th Sticky Awards.