IN THE NEWS

Penang is targeting to generate RM1 billion in value from the meetings, incentives, conferences and exhibitions (MICE) industry this year. Penang Chief Minister Lim Guan Eng said the sector is rapidly growing and could create high economic value for the state.

Penang is targeting to generate RM1 billion in value from the meetings, incentives, conferences and exhibitions (MICE) industry this year. Penang Chief Minister Lim Guan Eng said the sector is rapidly growing and could create high economic value for the state.

（槟城4日讯）槟州首席部长林冠英宣布4月6日为“全球会议工业日”（Global Meetings Industry Day）。

Second-tier destinations promote heritage and leisure attractions to lure travelers who mix business with pleasure. Heritage tourism has always been Penang’s selling point. The island, off the northwest coast of Peninsular Malaysia, is home to George Town, a UNESCO World Heritage site. The laid-back city, renowned for its well-preserved temples, British colonial architecture...

Over in Penang, the recently opened Subterranean Penang International Convention & Exhibition Centre (SPICE) is the world's first hybrid solar-powered convention centre. The eco green-certified convention centre in Asia also makes a statement with its themed areas for exhibition space, sports, retail, food and beverage, hotel, rooftop garden, a spice garden and an industrial free...

Penang hosted 1,251 events with an estimated economic impact of RM808 million (US$182 million) in its CVB's first year of operations in 2016, according to a review released by the Penang Convention & Exhibition Bureau (PCEB ).

According to a report by the Penang International Conference and Exhibition Bureau in 2016, there were 1153 meetings and exhibitions held in Penang last year, creating RM737 million in economic benefits; Penang's head Lin Guanying said the developers were confident of Penang , So it will come to Penang investment.

阿斯文说，如今的国际会议模式已跳出传统框架，变得更有创意。槟城拥有完善的酒店设备及独特的古迹文化气息，加上槟城国际会展中心落成，也具备条件成为国际会议的场地。

The newly established Penang Convention & Exhibition Bureau (PCEB) has reported a successful first year after hosting 1,251 events in 2016 with an estimated economic impact of RM808 million (US$181 million).

根据槟州国际会议及展览局2016年的报告显示，去年共有1153项会议及展览在槟举行，创造了7亿3700万令吉的经济效益；槟州首长林冠英表示，发展商对槟州有信心，所以才会来槟城投资。