IN THE NEWS

MALAYSIA Airlines Bhd (MAB) hari ini memeterai perjanjian kerjasama strategik dengan Biro Konvensyen dan Pameran Pulau Pinang (PCEB) dalam usaha memacu penyertaan serta bahagian Malaysia dalam industri Mesyuarat, Insentif, Konvensyen dan Pameran (MICE).

GEORGE TOWN: Penang emerged top for foreign direct investment (FDI) in the manufacturing sector among the states, in the first three quarters of last year, said Chief Minister Lim Guan Eng.

GEORGE TOWN, Jan 4 — Penang believes the estimated economic benefits from its business events industry to exceed RM1 billion for all of 2017.

George Town, Penang: Penang Convention & Exhibition Bureau (PCEB) signed a Strategic Partnership Agreement (SPA) with Malaysia Airlines Berhad (MAB) in efforts to promote Penang as a preferred Business Events destination.

THE art of attracting young Asian millennials to the travel and hospitality trade, said experts, includes cultivating them early on, circulating them across functions, and motivating them with exposure and prestige.

THE Penang Convention and Exhibition Bureau (PCEB) returned with the second edition of BE@Penang, which was held at the Setia Spice Convention Centre last week.

In 2018, Penang Convention & Exhibition Bureau (PCEB) will be introducing a conference ambassador programme to generate international business events leads and international specialised conferences.

Operators of two of Penang’s most prominent natural attractions are banking on the city’s fervent courtship of business events to help conserve the destination’s natural environment.

INDUSTRY players looking to enter the growing business events industry, or MICE (meetings, incentives, conventions and exhibitions) market, need a good education platform in Malaysia to converge, learn and share knowledge.

INTERNATIONAL events organisers have said that Penang must begin prioritising targeted and high-end tourism over mass tourism, which could potentially lead to the destruction of its heritage and identity.