The story of the convention bureau of the State of Penang is quite interesting. Established just three years ago, it has already conquered a part of the world. This is largely due to the BE @ Penang event organised by the Bureau every year. The third iteration of this event, titled BE Exceptional, was held in early December 2018. And I am more than glad that I had the opportunity…

Boarding for a mini cruise to the Malaysian Penang on one of the many cruise ships that are in Singapore, the organizers of the study trip a good idea. There explored the study group the UNESCO-protected capital Georgetown known as ‘Pearl of the Orient’. The tour of the ‘Voyager of the Seas’ was one according to director Frank Muylle of Cruise Connection.

MIRI: Corporate meeting planners in Sarawak should take advantage of the lack of accessibility due to poor connectivity in the state to contribute towards the growth of their business events.In stating this, Sarawakian professional conference organiser Mona Abdul Manap points out that poor accessibility is truly the state’s unique selling proposition.

Should convention and exhibition bureaus (CEBs) join hands or go their separate ways when it comes to bidding for an event or meeting? Panellists at the conference at this month’s BE @ Penang conference, organised by the Penang Convention & Exhibition Bureau (PCEB) from December 6 to 7, largely agreed that collaboration could benefit Asian MICE countries. But they also cautioned…

With more cities transforming into potential MICE destinations, the competition in the region is becoming increasingly fierce. At this month’s BE @ Penang conference, organised by the Penang Convention & Exhibition Bureau (PCEB), panellists discussed how destinations could appeal to MICE planners.

As competition for business events heats up among Asian CVBs, bureau chiefs say the traditional approach of CVB collaboration needs to make way for other forms.Speaking on the panel, The Big Picture: Alliance Asia – Are We Competing or Collaborating at BE@Penang 2018 on December 6, CVB heads agreed that bureaus have their own directions and objectives to prioritise.

Penang Convention & Exhibition Bureau (PCEB) is leveraging increased services by Qatar Airways from Doha to intensify its efforts in attracting more corporate and association meetings from the UK as well as the US. Qatar Airways started its three weekly services in February 2018, prompting strong hopes of business boost by business event players. The airline went on to raise frequencies…

As we are almost at the end of year 2018, we recall the efforts and achievements that the Business Events industry has accomplished for the year. “Many organisers have started to pay attention to the destinations in the Asia Pacific countries, and we are excited that Penang is within the list,” Tourism Development, Heritage, Culture and Arts, Yeoh Soon Hin said when he officiated…

THIS year’s George Town Literary Festival (GTLF 2018) delved in the theme of ‘The State of Freedom’ which resonates with the people of Malaysia as the nation achieved the impossible by removing a corrupt government in the true spirit of democracy without shedding a drop of blood.

The combination of a hybrid solar-powered convention centre, heritage shophouses, and a vast array of street food is positioning the popular northern Malaysian city as a unique destination.