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The 9th edition of BE @ Penang, themed “BE @ Penang: BE THE WAVE,” is more than just a year-end conference — it is a catalyst for what lies ahead. Positioned as a benchmark for future conferences in 2026 and beyond, it aims to inspire fresh thinking, foster cross-industry collaboration, and build meaningful momentum that propels Penang and Malaysia toward greater innovation, creativity, and sustainable growth.
BE @ Penang 2025 "BE THE WAVE"
Celebrating 10 years of inspiring business events in Penang!The Penang Convention & Exhibition Bureau is honoured to receive heartfelt congratulatory messages and testimonials from our valued partners and collaborators who have been part of our journey over the past decade.Thank you for your continued support in shaping Penang as a leading business events destination.
PCEB 10 Years Testimonials
A few incredible days, hundreds of global connections, and countless new opportunities for Penang’s tourism and business events industry.PITE 2025 welcomed international hosted buyers and industry partners from across the world to experience Penang’s unique blend of heritage, culture, cuisine, and modern event facilities. From productive B2B meetings and destination showcases to curated site inspections and unforgettable networking sessions, the event once again positioned Penang as a leading business events and travel destination in Asia.Thank you to our hosted buyers, exhibitors, partners, and stakeholders for being part of this journey. Your support continues to open doors for new collaborations, future events, and stronger international ties.We look forward to welcoming you back to Penang soon — where business meets experience.#PITE2025 #Penang #BusinessEvents #VisitPenang #PGInspiringMeetings #PCEB10 #BusinessEventsPenang
Penang International Travel Exchange (PITE) 2025 – Highlights
Throwback to the highlights of an Indian agents’ familiarisation trip, organised by the Penang Convention & Exhibition Bureau (PCEB) in collaboration with Tourism Malaysia, India. The agents explored Penang firsthand, gaining deeper insights to help them better showcase and package the destination.#PCEB #TourismMalaysia #TravelAgents #FamTrip #BElonginPenang #BusinessEventsPenang
Indian agents’ familiarisation trip at Penang in collaboration with Tourism Malaysia, India
Experience the sights and sounds of the Northern International Audio & Visual Show 2025, held from 25–27 April 2025 at the Setia SPICE Convention Centre, Penang.This year’s show brought together audio and visual enthusiasts, industry professionals, and leading brands from across the region, showcasing cutting-edge sound systems, immersive home theatre setups, vinyl culture, and the latest audio-visual innovations. Visitors enjoyed live demonstrations, expert talks, workshops, and engaging performances—all under one roof.From high-fidelity listening rooms to dynamic interactions between creators, brands, and fans, the Northern International Audio & Visual Show 2025 celebrated the passion, craftsmanship, and future of the audio-visual industry in Northern Malaysia.See you again at the next edition in Penang.
Northern International Audio & Visual Show 2025
A throwback to 14th to 16th February 2025, when 15 travel agents from Tamil Nadu, India, were selected by IndiGo Airlines for a familiarization trip to Penang as part of efforts to sustain the newly launched direct flight between Penang and Chennai.During the trip, the agents got a delightful glimpse of what Penang has to offer — from its vibrant culture and unique attractions to its warm hospitality. They also savoured Penang’s mouthwatering local cuisine, experiencing why the state is often hailed as Malaysia’s food paradise.#PCEB #IndiGo #TravelAgents #Throwback #BElonginPenang #BusinessEventsPenang
IndiGo Agents' Penang Fam Trip
Throwback to the highlights of BE @ Penang 2023 – "BE Reinvents"! Relive the energy, connections, and unforgettable moments that made the event a success.The theme “BE Reinvents” embodies a powerful call to action for participants to embark on a transformative journey. In a rapidly evolving business landscape, it resonates with the need for innovation, adaptation, and a fresh perspective.Check it out now!
BE @ Penang 2023: BE REINVENTS
The 8th Penang International Travel Exchange (PITE 2025), organized by the Penang Convention & Exhibition Bureau (PCEB), brought together 120 international buyers from the Asia-Pacific, Europe, and America for an immersive business and networking experience in Penang.B2B Networking & Business Exchange Buyers and industry players engaged in productive B2B sessions, forging valuable connections with Penang’s top-tier business events and travel suppliers.Exclusive Site Inspections From state-of-the-art convention centres to luxurious hotels, unique venues, and cultural hotspots, buyers explored Penang’s diverse offerings, gaining firsthand experience of its world-class MICE and travel infrastructure.A Showcase of Penang’s Best Attendees indulged in Penang’s vibrant heritage, culinary delights, and breathtaking landscapes, reinforcing the island’s reputation as a premier MICE and travel destination.losing Celebration PITE 2025 concluded with a memorable finale, celebrating new partnerships, meaningful connections, and the future of business events in Penang.📢 See you at PITE 2026!#PITE2025 #PenangMICE #MeetInPenang #BusinessEvents #TravelExchange #PCEB
Penang International Travel Exchange 2024
It's a wrap of the 3 days exhibition and concert at the 2nd International Audio Visual Show 2024.
Full Highlights - Northern International Audio Visual Show 2024
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