Penang Convention & Exhibition Bureau Launches Penang 2020: BE Unfiltered, its New Global Campaign for Business Events
Penang Convention & Exhibition Bureau (PCEB) launched its new campaign ‘Penang 2020: BE Unfiltered’ at Hin Bus Depot. The campaign was launched in conjunction with Experience Penang Year 2020 and Visit Malaysia 2020. PCEB’s Chief Executive Officer Mr Ashwin Gunasekeran unveiled four new products developed for the campaign, which runs from now to December 2020, during the launch to further enhance the state’s business events offerings.
One of the four products is the PCEB Mobile App for delegates. Main features include information on Penang for delegates, a calendar showing upcoming events and other supported business events happening in Penang. The app is currently available for download on Google Play and the Apple Store.
PCEB has also introduced a Penang 2020 edition of Privilege Penang – a comprehensive support programme introduced by PCEB with additional support packages from PCEB’s industry partners. Privilege Penang is curated to cater to Business Events Penang’s key sectors – Meetings & Conferences and Incentives and it introduces various support structures for events hosted in Penang.
Next, PCEB announced its first Corporate Social Responsibility (CSR) programme – Penang Turtle Cares. Working closely on a Memorandum of Understanding (MoU) for a long-term partnership with the Penang Department of Fisheries and the Penang Turtle Sanctuary located at Pantai Kerachut, PCEB looks to assist in improving the turtle conservation facilities and other related activities.